GAP | Get Loose.
Editor
Get Loose. was created for the global launch of GAP’s new denim, a campaign that continues the brand’s long-standing relationship with dance as a core part of its identity. My role on the project was editor, working closely with choreographer and director Sergio Reis, whose vision shaped the rhythm, energy and emotional tone of the film. With Troye Sivan and CDK Company as the faces of the campaign, the project carried a strong cultural weight from the very beginning.
This was my first large-scale global campaign, and with that came a certain pressure, the kind that forces you to trust both your craft and the people around you. Having worked with Sergio for over ten years, that pressure quickly turned into focus. The edit became about precision, restraint, and letting movement lead.
The campaign went on to receive a Webby Award, reached over 20 million views across social platforms, and, for me, a personal milestone, playing on screens in Times Square. Get Loose did not feel like a peak. It felt like a starting point.