NikeSKIMS x LISA | Spring ‘26 Collection
Editor
The NikeSKIMS x Lisa project was a global launch campaign for the Spring ’26 collection, created as a launch visual for the collaboration. From the outset, the scale of the project was clear. This was a high-visibility production where precision, timing, and consistency were essential.
I worked on the project as editor, collaborating with Sergio Reis, through whom the project was brought together. At this level, the role of the edit is about control and execution. Decisions are made to support clarity, rhythm, and impact, ensuring the visual language aligns seamlessly with the brand and the moment.
The pressure came primarily from time constraints combined with the global reach of the campaign. Working on a project tied to an artist like Lisa leaves no space for hesitation. The work has to feel immediate, confident, and refined from the first frame.
From the moment I was asked to be involved, the direction felt clear. This project represents operating at scale, where experience and focus become as important as creativity itself.